Secure customer feedback and optimize products with a test video

Note: Leo and Clara's voices were generated using AI for the video. The animation was created using Character Animator and After Effects.

  • Video Transscript - Secure customer feedback and optimize products with a test video

  • Clara: Hello Leo.

    Leo: Hello, Clara. Nice to see you.

    Clara: Have you already had lunch or do you have appointments away from home today?

    Leo: No, I walked a bit around the block. I can think better when I walk.

    Clara: What's on your mind?

    Leo: I told you about my new product idea.

    Clara: This innovative app that helps consumers shop better?

    Leo: Yes, exactly. But I'm not sure whether this will reach our target group.

    Clara: I think the idea is fresh and very interesting.

    Leo: You know a thing or two about market research, don't you?

    Clara: Classic market research can be quite expensive and tedious. I think I have a better solution in this case.

    Leo: Okay, now I'm curious.

    Clara: We have a test video produced. There you present your innovative idea of what it can do, how it works.

    Leo: Okay. And then?

    Clara: At the end, we ask questions like: "Would you use this?", “What do you like about it?" And we invite our target group to feedback. In this way, we generate interactions and perhaps the interested parties provide even more ideas.

    Leo: Very good. Based on the feedback, we can then see whether this has more potential and whether further development could pay off.

    Clara: Exactly. We can play out the test video on social media, our landing page and in our newsletters. And maybe we will also interest new investors in the product.

    Leo: Thank you. I will begin at once.

    Clara: I'm curious to see how people will react. Let's go.

    Leo: Get in touch now…

    Clara: …and get started with your video

How can companies reliably test new products and ideas before launching them? This video shows how a professional test video helps you gather valuable feedback from your target audience early in the process.

Through targeted video production, you present your idea, product or prototype in a clear, visual and engaging way – while actively inviting feedback. This allows you to immediately understand how your audience reacts and what potential your idea has.

With strategic video marketing, the test video is distributed via social media, landing pages or newsletters and reaches exactly the right audience. In the dialogue between Clara and Leo, you’ll see how uncertainty is turned into clarity and better decisions become possible.

The 3 most important reasons why test videos are successful:

  1. Fast feedback: Direct responses from your target audience in a short time. 
  2. Lower risk: Ideas can be validated before costly development. 
  3. Market relevance: Real user reactions show whether a product has potential. 

Get started an take off now

Do you need a test video?

With a test video, you can have new products and ideas reliably tested—even before they reach the market.

Further application examples with video marketing

Here are some other situations where companies use video marketing to specifically solve problems:

An invitation video conveys emotions, sparks interest, and makes people want to be part of the event. Clara and Leo generate attention and excitement with an invitation video for their corporate event.
With a product video, you reach your target audience directly online—the very place where purchasing decisions are made. Watch the video to see how Clara and Leo manage to increase their sales figures with the help of product videos.
With a training video, you can convey knowledge to your employees efficiently and sustainably. How can knowledge transfer be successfully implemented in a company? Find the answers with Clara and Leo in the video.