Clara: Hello Leo.
Leo: Hello, Clara. Nice to see you.
Clara: Have you already had lunch or do you have appointments away from home today?
Leo: No, I walked a bit around the block. I can think better when I walk.
Clara: What's on your mind?
Leo: I told you about my new product idea.
Clara: This innovative app that helps consumers shop better?
Leo: Yes, exactly. But I'm not sure whether this will reach our target group.
Clara: I think the idea is fresh and very interesting.
Leo: You know a thing or two about market research, don't you?
Clara: Classic market research can be quite expensive and tedious. I think I have a better solution in this case.
Leo: Okay, now I'm curious.
Clara: We have a test video produced. There you present your innovative idea of what it can do, how it works.
Leo: Okay. And then?
Clara: At the end, we ask questions like: "Would you use this?", “What do you like about it?" And we invite our target group to feedback. In this way, we generate interactions and perhaps the interested parties provide even more ideas.
Leo: Very good. Based on the feedback, we can then see whether this has more potential and whether further development could pay off.
Clara: Exactly. We can play out the test video on social media, our landing page and in our newsletters. And maybe we will also interest new investors in the product.
Leo: Thank you. I will begin at once.
Clara: I'm curious to see how people will react. Let's go.
Leo: Get in touch now…
Clara: …and get started with your video 
