Are you facing the challenge of finding new employees, increasing your reach, or explaining complex topics in a clear way? Maybe you want to raise awareness for your brand, present a new product, or build trust with your target audience? At the same time, being visible online is more important than ever.
The good news: There’s a solution to all these challenges – video marketing.
Whether for recruiting, customer retention, internal training, or crisis communication – strategically used videos can help you solve real problems and achieve concrete results. Professional video production turns dry information into emotional experiences, strengthens your brand, and gets your message straight to the point.
This animated video series uses real-world examples to show how companies like yours achieve measurable results with various video formats. Whether it’s an employer branding video, image film, product video, or explainer video – Clara and Leo, two fictional CEOs, represent many businesses. In each episode, they face a typical business challenge. Their solution: a tailor-made video, produced by Drehstrom Filmproduktion.
Discover all the use cases here – and find out how video marketing and video production can help your business take off.
The video series is a work in progress and will continue to grow. If you’d like to see more videos on these use cases, feel free to check back later.
Finding qualified employees is becoming a real challenge for many companies. Competition is fierce, applicants' expectations are rising – and traditional job ads often no longer cut it. On top of that, current employees expect more than just a job description. A strong employer brand is essential for attracting and retaining talent.
Watch the animated video in which Clara and Leo fill an open IT job with the help of an employer branding video.That’s where an employer branding video comes in. With targeted video marketing, you show what your company stands for, what values you represent, and why it’s worth joining your team. A professional video production showcases your company as an attractive employer – authentic, relatable, and credible.
Whether it’s behind-the-scenes team insights, benefits, or career opportunities – an employer branding video captures your company culture in a nutshell. Smart video marketing then distributes your video via social media, your website, or job portals – for maximum visibility.
In today’s war for talent, an employer branding video is a must. With the right video produced by Drehstrom Filmproduktion, your employer brand becomes a magnet for top talent.Your company is doing great work – but no one knows about it? Your brand remains invisible online and fails to reach the right audience? Then it’s time for a powerful first impression: with an image film that puts your identity front and center.
An image film is more than just a pretty video – it’s a strategic tool in video marketing that brings emotion to your brand, builds trust, and presents your company as professional and approachable. Working with an experienced video production team, your story is told: What makes you unique? What drives you? What can your customers expect?
Whether on your website, in presentations, sales meetings, or on social media – an image film works wherever your company needs visibility. Smart video marketing turns the film into a business card for your brand – authentic, high-quality, and memorable.
If you’re ready to step out of the shadows, a custom-made image film is the solution. Show the world who you are – and why you’re worth remembering.
You invest time and budget into trade shows – but foot traffic remains low? Your booth gets overlooked, and your message gets lost in the noise? Then you need a trade show video that grabs attention and sparks interest.
A professionally produced trade show video presents your strengths in a compact, emotional, and visually compelling way. It showcases your innovations, your vision, and your team – capturing your brand in action. On-site, the video ensures you stand out – and stay top of mind.
Smart video marketing extends your reach beyond the event itself – before and after the trade show – turning your investment into multiple touchpoints.
Show what your company is all about – and draw eyes to your booth with a compelling trade show video.
Your product is fantastic – but sales numbers fall short? Customers leave your webshop without buying because they don’t immediately understand your product’s value?
A product video is the answer. Professionally produced, it showcases your product – clearly, concisely, and persuasively. With visual video marketing, you speak directly to your target audience where they make decisions: in your webshop, on social media, in newsletters, or presentations.
A good product video does more than list features – it fulfills a promise. It shows the benefit of your product, sparks emotion, builds trust – and convinces in seconds.
If your product deserves more attention and better results, a high-quality product video is the key. Use smart video production and marketing to unlock its full potential.A shitstorm is brewing, a former business partner is making headlines, or internal misunderstandings are causing unrest? In crisis situations, every word counts – and above all: the speed of your response.
A professional crisis communication video allows you to respond clearly, transparently, and humanely. Through targeted video production, you can present your perspective authentically – with the faces of your company, the right tone of voice, and the courage to take responsibility.
Video marketing plays a central role: the video can be distributed via your website, social media, or directly to relevant audiences – before others take control of the narrative.
Trust isn’t built through silence, but through communication at eye level. With a professional crisis communication video and thoughtful video marketing, you stay in control during a crisis – and demonstrate true leadership.
Your service needs explanation? Customers keep asking the same questions, and still leave confused? Then a professional explainer video is just what you need.
A well-crafted explainer video distills complex processes, abstract services, or technical contexts – clearly, visually, and in just a few minutes. With focused video production, you get a video that not only informs but also engages.
Through strategic video marketing, your explainer video reaches your target audience right where they’re looking – on your website, in proposals, presentations, or on social media. Complexity becomes simplicity – and interest becomes conversion.
If your offering needs explanation, explain it with a video. An explainer video saves time, reduces misunderstandings – and showcases your expertise. With strong production and effective video marketing, you turn complexity into a real selling point.
Your social media channels are up and running – but nothing much is happening? Few likes, hardly any comments, no new followers? You may simply be missing the right content to truly reach your audience.
Social media videos are short, attention-grabbing, and tailored for platforms like Instagram, LinkedIn, Facebook, or TikTok. With professional video production, you get custom clips that spark curiosity, stir emotions, and encourage interaction.
With targeted video marketing, these clips can be efficiently distributed – organically or through ad campaigns. Your message is seen, shared, and remembered.
With the right social media videos, you gain visibility and relevance – exactly where your audience is active every day. Use the power of video production and the potential of video marketing to truly grow your digital presence.
Do you keep explaining the same procedures? Do new employees require long onboarding periods? Even experienced team members unsure how to use certain software or processes?
A training video delivers knowledge efficiently and sustainably. With professional video production, you can create clear, understandable tutorials that explain processes, demonstrate software, or visualize internal workflows. Your staff can watch the video anytime – with no extra burden on the team.
Targeted video marketing within your internal communications (e.g., intranet, email, or training platforms) ensures that your training video is actually seen – and used.
With a training video, you save time, avoid mistakes, and ensure consistently high standards in knowledge transfer. Use the benefits of modern video production to sustainably strengthen your internal processes.
You have a new product idea, an innovative feature, or a fresh concept – but you're unsure how your audience will react? Traditional market research is expensive and time-consuming? Then a test video is the perfect tool.
In a focused video production, you present your idea – clearly, visually, and convincingly. The test video showcases a prototype, service, or vision and invites your target audience to provide feedback. Questions like “Would you use this?” or “What do you like about it?” can be integrated directly into the video.
Through strategic video marketing, the test video reaches your audience via social media, newsletters, or landing pages. The feedback collected is valuable – for further development, for investors, or your internal team.
A professional test video turns uncertainty into clarity. Use video production and marketing to validate your ideas – before investing heavily in the wrong direction.
Whether it’s a summer party, company anniversary, holiday celebration, or product launch – events are an essential part of corporate culture. But many invitations get lost in the daily noise – they feel generic or impersonal.
An invitation video changes that: it conveys emotion, sparks interest, and creates excitement. With targeted video production, you get a short clip that announces the event, highlights key moments, and speaks directly to your audience – internally to staff or externally to customers, partners, or the press.
With smart video marketing, your invitation reaches guests where they’re already active – via email, social media, or your website. The difference from a standard invite? A smile while watching – and a higher RSVP rate.
If your next event deserves more attention, go with an invitation video. With professional video production and creative video marketing, your event becomes an experience before it even begins.
Your company is an expert in its field – but your audience doesn’t know it yet? You want to highlight your expertise, build trust, and position your brand as a thought leader?
An expert video – also known as a knowledge video – is the ideal solution. Through professional video production, you explain key topics, answer common questions, or let your specialists speak. Your expertise becomes visible – authentic, accessible, and relatable.
With strategic video marketing, you reach your audience where they’re searching for solutions: via your website, YouTube, niche portals, or social media. This builds reach, authority – and real value.
An expert video strengthens your market position, sets you apart from the competition, and makes your competence tangible. With smart video production and targeted marketing, you’re not just seen – you’re heard as a true expert in your field.
You have a specific position to fill – perhaps in technical roles, sales, or management? In such cases, general employer branding is often not enough. What you need is a recruiting video that directly addresses the requirements and benefits of the specific position.
A recruiting video is a specialized form of employer branding. While the latter presents the entire company as an attractive employer, the recruiting video targets potential candidates for a particular department or role. It offers a direct look into day-to-day work, introduces the team, and highlights what makes this position unique.
Professional video production results in authentic, persuasive videos that spark the interest of qualified candidates. With smart video marketing, the video can be distributed on platforms like LinkedIn, job portals, your careers page, or social media – precisely where your target group is active.
If you want to specifically reach qualified applicants, a tailored recruiting video is the most effective tool. With strong video production and clear video marketing, you attract exactly the talent that will move your company forward.
Customers stay loyal when they feel seen and appreciated. A thank-you or anniversary video is a personal and emotional way to express just that – whether for a company anniversary, year-end message, or simply as a gesture of appreciation. A professionally produced video says more than a thousand words.
Thoughtful video production lets you tell your story, thank loyal customers, or recognize the dedication of your employees. Highlights of shared successes or a glimpse into the future can make your thank-you video especially impactful.
With targeted video marketing, the video can be effectively shared – on your website, via newsletter, or on social media. The result: sympathy, closeness, and emotional connection that lasts well beyond the video.
An anniversary or thank-you video is more than a friendly gesture – it's a strategic tool for customer retention and image building. With professional video production and effective video marketing, you create lasting connections.
You know your product or service delivers – but potential customers remain skeptical? Then let your existing customers speak for you: with a testimonial video.
In a professionally produced testimonial video, satisfied customers share why they chose your company, what problems you solved, and what they value about your service. This type of video production delivers maximum credibility – because real people with real experiences are more convincing than any polished brochure.
Through targeted video marketing, your testimonial video is placed exactly where new customers make decisions – on your website, in online shops, on social media, or via email campaigns. The result: more trust, more inquiries, more conversions.
A testimonial video makes your customer satisfaction visible – authentic, emotional, and effective. With professional video production and strategic video marketing, you turn positive experiences into measurable success.
Many companies struggle with a brand that seems professional – but impersonal. Customers and prospects often know little about the people behind the products or services, how work is done, or what values the company stands for. This lack of transparency makes it harder to build trust, loyalty, and ultimately close deals.
A behind-the-scenes video solves exactly this issue. It makes the invisible visible: the people, the processes, the heart of your company. With authentic video production, you open the doors to your daily work, showing operations, production steps, meetings, creative workflows – in short, real life inside your business.
With professional video marketing, this behind-the-scenes glimpse is shared on social media, your website, or via newsletter. It builds closeness, strengthens your brand, and gives your communication a human face.
If you want your audience to know more than just your product names, a behind-the-scenes video is the perfect format. With thoughtful video production and smart video marketing, you build trust – honestly, openly, and convincingly.
First impressions matter – especially for new employees. Many companies face the challenge of new hires feeling overwhelmed, not understanding processes, or struggling to feel part of the team. This results in longer onboarding, insecurity, and in the worst case, high turnover.
A professional onboarding video provides a remedy: it explains key processes, introduces key contacts, and communicates your company culture in an engaging, friendly way. With well-planned video production, new employees receive a clear, welcoming introduction – always accessible and consistent.
With smart video marketing, the onboarding video can even be used before the first day – as a welcome message during the application process or a preview of the work environment.
If you want to onboard new employees efficiently and professionally, an onboarding video is the ideal solution. With targeted video production and strategic video marketing, you strengthen your processes – and your employer brand.
Many companies face the same support challenges: customers repeatedly contact them with questions like, “How do I set up my account?”, “What should I do if I see an error message?” or “How does the application work?” The result: overloaded support teams, long wait times, and unnecessary costs.
A how-to video is the efficient solution. Through targeted video production, frequently asked questions are answered clearly, visually, and in a friendly tone – step-by-step and always accessible.
With smart video marketing, how-to videos can be placed exactly where they're needed: on product pages, in help centers, in emails, or on social media. Customers get instant answers without needing to contact support – and experience your brand as service-oriented and modern.
A professionally produced how-to video improves user experience, reduces support costs, and boosts customer satisfaction. With effective video production and targeted video marketing, your customer service becomes a competitive advantage.
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