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COMMERCIALS & ADVERTISING FILMS

Commercials advertise products, services or brands and reach potential customers. They use cinematic techniques to convey messages in an effective and persuasive manner. Commercials can be created in a variety of formats and lengths, including TV commercials, online commercials, cinema commercials, and social media.

The main purpose of a commercial is to create awareness of a product or brand, engage the target audience and ultimately drive sales. They use various creative elements such as storytelling, visual effects, music and acting to create an emotional connection and capture the audience's attention.

Advertising film produced for the jewelry brand laViida

WHAT ARE THE ADVANTAGES AND POSSIBLE USES OF AN ADVERTISING FILM?

Advertising films offer a multitude of advantages and possible uses:

Attract attention: Commercials have the potential to capture viewers' attention within a matter of seconds. With an appealing visual design, interesting plot or humorous elements, you can stand out from the crowd and arouse the interest of the target group.

Increase Brand Awareness: Commercials play an important role in increasing brand awareness. By repeatedly broadcasting or sharing on social media, they can increase a brand's visibility and create awareness among potential customers.

Convey messages effectively: Compared to plain text or static images, commercials can convey information in a more dynamic and engaging way. They can convey complex messages in a short amount of time and hold the audience's attention.

Reach the target group: Advertising films can be specifically aimed at specific target groups. By choosing the right media channels and determining the demographics, commercials can reach the desired audience and maximize the effectiveness of the advertising campaign.

Creative storytelling: Commercials offer the opportunity to use creative storytelling to present the messages in an interesting and emotional way. By creating stories that engage audiences, commercials can create a deeper connection and leave a lasting memory.

Multi-channel distribution: Commercials can be distributed through various channels including television, cinema, online platforms and social media. This allows companies to reach a broad target group and maximize the reach of their advertising campaign.

Overall, commercials are a powerful tool to promote products, services and brands. They use the visual power of film to grab attention, deliver messages effectively, and create an emotional connection with the audience.

PLEASE NOTE THE FOLLOWING IF YOU HAVE A COMMERCIAL FILM PRODUCED

Would you like to have an advertising film produced to showcase your brand, product or service? To ensure that your collaboration with a production company goes smoothly and that the result is convincing, you should consider the following points:

1. Define your goals and message

Think carefully about what you want the advertising film to achieve:

  • Do you want to promote a new product?
  • Increase awareness of your brand?
  • Or build a certain image?

Also summarize your core message succinctly - the film should convey this clearly and understandably.

2. Determine your target audience

A clear definition of your target group is essential: who do you want to address? The approach, tone and design of the film should be based on the interests and needs of this group.

3. Set a realistic budget and time frame

  • Budget: Think about how much you are willing to invest. Discuss with the production company what services are included in the budget (e.g. filming, editing, music, speakers).
  • Schedule: Allow enough time for concept development, filming and post-production. A high-quality advertising film often takes several weeks or months.

4. Check the production company thoroughly

  • Portfolio: Look at the company's previous work. Do the style and quality match your expectations?
  • Experience: Does the production company have experience in your industry or with similar projects?
  • Customer references: Get feedback from other clients.

5. Create a detailed brief

A good briefing is the basis for a successful film. It should contain the following points:

  • Core message: What should be conveyed?
  • Important content: What aspects of the product or brand should be highlighted?
  • Style and tone: Should the film appear emotional, humorous, informative or serious?
  • Length: How long should the film be (e.g. 30 seconds, 1 minute)?
  • Distribution channels: Where should the film be shown (e.g. TV, social media, website)?

Read helpful TIPS FOR A GOOD BIREFING.

6. Collaborate on concept development

  • Creative ideas: Discuss which ideas and approaches could be considered for the advertising film. The production company often comes with creative suggestions that can present your message in unexpected ways.
  • Storyboard and script: Review drafts and provide feedback to ensure the concept is what you want.

7. Clarify technical details

  • Location: Is filming at a specific location? Do permits need to be obtained?
  • Equipment: Discuss whether additional equipment such as drones, lighting or special effects will be needed.
  • Narrator and music: Choose an appropriate voice and check whether the music is licensed.

8. Clarify legal aspects

  • Usage rights: Make sure you can use the film without restrictions for the planned channels and time periods.
  • Actors and consents: Obtain written consents from people appearing in the film.
  • Music and trademark rights: Use only licensed material to avoid legal issues.

9. Provide feedback during production

  • Before shooting: Check storyboards and shooting schedules carefully.
  • During filming: Be available to coordinate spontaneous decisions.
  • In post-production: View rough cuts and provide constructive feedback to optimize the result.

10. Plan publication and distribution

  • Platforms: Consider where the film will be released – on social media, in TV spots or on your website.
  • Optimization: Create different formats for different platforms (e.g. 16:9 for YouTube, 9:16 for Instagram Stories).
  • Timing: Choose the release date strategically, e.g. B. to match a campaign or product launch.

With these tips you will be well prepared to have a professional and effective advertising film produced that puts your brand in the right light. FIND OUT MORE about how Drehstrom Filmproduktion works or CONTACT me to get advice and an offer for a commercial film. Also watch examples of VIDEOS, FILMS & ANIMATIONS produced so far.