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EXPLAINER VIDEOS

Explainer videos are short, concise and audiovisual presentations that convey complex information, concepts or processes in a clear and understandable way. They use animation, graphics, text, speech and music to present information to viewers in a simple and entertaining way.

The main purpose of explainer videos is to simplify and explain complex topics. They can be used in a variety of fields including business, educational institutions, medical education, technical instruction, marketing and many more. Explainer videos help to visualize abstract or difficult concepts and translate them into an easily understandable form.


Explainer video produced for iab austria 2017

WHAT MAKES A GOOD EXPLAINER VIDEO?

The characteristics of explainer videos are:

Clear and simple content: Explainer videos are characterized by clear and simple language. You use clear and concise words to convey content in an understandable way, avoiding complex technical terms or jargon.

Visual support: Explainer videos use animation, graphics, charts, or illustrations to introduce visual elements and help viewers understand the content better. The visual elements serve to simplify and visualize complex information.

Structured presentation: Explainer videos often follow a clear structure to present the content logically. They may be broken down into different sections or chapters to give viewers a clear overview of the content and aid in the learning process.

Brevity and conciseness: Explainer videos are usually short and to the point. You focus on the most important information and avoid superfluous details. This makes them effective and engaging for the audience.

WHY ARE EXPLAINER VIDEOS SO POPULAR?

The advantages of explainer videos are:

Improved understandability: Explainer videos help convey complex information in an understandable way. Visual elements and clear storytelling make the content easier for viewers to grasp and retain.

High attention: Explainer videos are often attractively designed and use visual effects to attract the viewer's attention. This keeps the audience focused and more engaged with the content.

Increase in retention: By combining visual and auditory elements, explainer videos enable better retention of information. Studies have shown that people retain visual content better than plain text information.

Consistent Message: Explainer videos provide a consistent presentation of the message or concept. Every viewer gets the same information presented in the same way, resulting in consistent and clear communication.

Increased reach and sharing: Explainer videos are great for sharing across platforms and social media. They can easily go viral and reach a wide audience, leading to a greater reach for the information conveyed.

Explainer videos are an effective means of communication that simplify complex content and make it accessible to different target groups. They offer an entertaining and informative way of imparting knowledge and are therefore used in many areas.

TIPS FOR THE SUCCESS OF YOUR EXPLAINER VIDEO

What you should consider when commissioning an explainer video:

1. Define the purpose of the explainer video:

A clear objective makes the entire production process easier. Think about why you want to have the video created:

  • Is it to explain a product or service?
  • Make complicated processes understandable?
  • Or strengthen the brand?

2. Get to know your target group:

Ask yourself: who do you want the video to reach? This will help you to optimize the tone, style and complexity of the content.

3. Create a precise briefing:

Give the production company all the important information:

  • Core message: what should be conveyed?
  • Main message: What do you want viewers to understand or do at the end?
  • Length: Most explainer videos are between 60 and 120 seconds long. Shorter is often better

Find out about TIPS FOR A GOOD BRIEFING and why it is so important for a successful film.

4. Choose the right style:

Think about which style best suits your message and brand. There are different formats, such as

  • 2D animation: Good for clear, modern explainer videos.
  • Whiteboard animation: Perfect for schematic or technical content.
  • Motion graphics: Good for a professional and dynamic presentation.

5. Check the experience of the production company:

Look at the agency's previous explainer videos to assess quality and style. Does the company have experience with similar projects? Ask for references if necessary.

6. Plan your budget and time realistically:

A good explainer video takes time. Allow sufficient time for the concept, storyboard, production and revisions. Also clarify which services are included in the budget (e.g. voiceover, music, subtitles).

7. Storytelling is crucial:

A good explainer video has a clear structure:

  •  Problem: Describe the challenge or need.
  • Solution: Show how your product or service can help.
  • Call-to-action: Encourage viewers to take the next step (e.g. visit your website).

8. Ensure a memorable design:

Make sure that colors, fonts and graphics harmonize with your brand identity. Visual consistency strengthens recognizability.

9. Clarify and discuss the legal details:

  • Usage rights: For which platforms and for how long may you use the video?
  • Music and speaker licenses: Make sure that all elements used are legally protected.

10. Give regular feedback:

Use the concept and storyboard phase to ensure that the project meets your expectations. Give clear, constructive feedback so that changes can be implemented at an early stage.

11. Plan distribution and success monitoring:

Think about where you want to use the video - e.g. on your website, social media, in training courses or presentations. Use analysis tools to measure the impact of the video and optimize if necessary.

With these tips, you can ensure that your explainer video is not only professionally produced, but also conveys your message clearly and effectively. Find out more FIND OUT MORE about how Drehstrom Filmproduktion works or GET IN TOUCH get in touch if you would like more information or a quote for your explainer video. Also check out previously produced FILMS, VIDEOS & ANIMATIONS.