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MUSIC VIDEOS

A music video is a visual representation of a piece of music. It is a combination of imagery, movement and music that serves to convey the song's message and create a visual experience for the audience. Music videos are often produced by artists, bands, or music labels to promote their songs and reach a wider audience.

Music videos have undergone an amazing evolution over the years. Previously they were mainly known as a promotional tool for music television channels like MTV, while nowadays they have become an integral part of the music industry thanks to the rise of online platforms like YouTube and social media.


Music video produced for the musician Omar Bowing from Texas, USA 2015

WHAT MAKES A GOOD MUSIC VIDEO?

The main characteristics of a music video are:

Music Visualization: A music video provides a visual representation of the music. It uses creative visual elements such as scenes, choreography, costumes, effects, and sets to complement or enhance the mood, style, and atmosphere of the song.

Narrative Elements: Many music videos tell a story that accompanies the song. These stories can be linear or metaphorical, deepening the song's message through visual storylines or symbolism.

Artistic Expression: Music videos offer artists a platform to express their creative vision and showcase their personality. Through the visual staging, they can shape their image and visually communicate their musical identity.

Promotion and marketing: Music videos are also used to promote music and artists. They are used to release new songs, engage viewers, and draw attention to the artist or band.

HOW CAN MUSIC VIDEOS INCREASE THE SUCCESS OF BANDS, SONGS AND MUSIC LABELS?

The advantages of a music video are manifold:

Raising Awareness: Music videos offer artists the opportunity to introduce their music to a wide audience and raise awareness. Through the distribution on online platforms, they can reach a large number of viewers worldwide.

Visual Identity: A music video allows artists to establish their visual identity and present their image. By combining music and images, they can convey their personality, style and message in a memorable way.

Creative expression: Music videos offer artists the opportunity to express their creative ideas and visualize their musical vision. They can express their imagination, talent and artistic originality.

Interaction with the audience: Music videos allow for active interaction with the audience. Viewers can comment on the video, share it and discuss their opinions and interpretations with other fans.

Increasing song success: A well-produced music video can significantly increase the success of a song. It can increase the emotional connection to the song, keep viewers interested, and increase the chances of airplay, streaming, and commercial success.

FURTHER EXAMPLES OF MUSIC VIDEOS BY DREHSTROM FILMPRODUKTION

Animiertes Musikvideo für eine Band in London, produziert von der Videoproduktion in Wien. Animated music video for the band "Pistols At Dawn" from Great Britain 2016

Animationsvideos mit der Visualisierung von Musik produziert von der Videoproduktion in Wien. Animated music visualizations "Water" & "Fire" 2024

Die Filmproduktion drehte Videos mit Musiker*innen um ihr Talent und Können zu präsentieren. Demo videos with the flautist Benjamin Müller and other musicians 2018

Animation mit singenden Weihnachtsmännern als Weihnachtsbotschaft der Videoproduktion in Wien. Animated film “Jingle Bells” with 3 singing Santa Clauses 2022

Even more examples of FILMS, VIDEOS & ANIMATIONS produced so far.