Image films quickly convey the image and identity of a company, a brand, a product or a person. They serve to build a positive image, arouse emotions and arouse the interest of the target group. An atmospheric and appealing impression is conveyed through the use of moving images, music, language and visual effects.
The advantages of an image film lie in its ability to transport complex messages in an easily understandable and emotional way. In contrast to pure text or image content, an image film can convey information more quickly and at the same time create a stronger emotional connection with the viewer.
Image film produced for Pulmonx International 2024
Here are some of the main advantages of an image film:
Company presentation: An image film can be used to present the company, its history, mission and values. He can impress and convince potential customers, investors and business partners.
Strong visual impact: An image film uses moving images to tell visually appealing stories. The combination of images, music and text creates an impressive visual impact that is memorable.
Emotional Impact: A corporate video has the potential to evoke emotion and create a personal connection. Through the use of music, actors and inspiring stories, strong emotions such as joy, enthusiasm or compassion can be aroused.
Increase in credibility: A well-produced image film can increase the credibility of a company or brand. It makes it possible to present core values, corporate philosophy and quality standards in an authentic way and to gain the trust of the target group.
Viral potential: Through the use of social media platforms and online channels, an image film can achieve a large reach and be distributed virally. If the film is engaging and interesting, there is a chance that viewers will share it, which can lead to an exponential increase in viewability
There are many possible uses for an image film. Here are some examples:
Branding: Image films are an effective tool for communicating the image and personality of a brand. They can help build and solidify the desired brand image.
Product promotion: An image film can be used to present a specific product or service in an attractive and informative way. By demonstrating features and benefits, the film can capture the interest of potential customers.
Employee recruitment: Image films can help to attract qualified employees by vividly presenting the work environment, corporate culture and career opportunities - in this case one also speaks of employer branding videos.
Events and presentations: At events, trade fairs or presentations, an image film can be used as an introduction or supplement to attract the attention of the audience and convey the core messages.
Each category pursues specific goals and is aimed at different target groups.
A corporate film presents a company, its values, its culture and its history. It serves to strengthen the company's image, build trust among customers and partners and convey the brand's identity. Interviews with managers, employee portraits and insights into everyday work are often shown.
This type of image film highlights a specific product or service. The aim is to present the functions, advantages and benefits to customers in an understandable and attractive way. Animations or demonstrations are often used to highlight the application and uniqueness.
An employer branding film is aimed specifically at potential new employees and shows the company as an attractive employer. The focus is on corporate culture, career opportunities and the working atmosphere. Current employees often have their say to give authentic insights.
A special type of employer branding film is the recruiting video: Here, a specific job that needs to be filled in the company is discussed. Here, the employer is presented less generally; rather, the video focuses on the advantages of a specific position in the company. The target group is therefore even more limited than with an employer branding film.
These films are used to present a city, a region or a company location. They are aimed at investors, specialists or tourists and show the economic, cultural and social advantages of the respective environment.
CSR films (Corporate Social Responsibility) address the social or ecological commitment of a company. They show initiatives for environmental protection, fair working conditions or social commitment in order to promote a responsible image.
An event film documents and presents an event, such as a trade fair, a company party or a sporting event. It is often used for follow-up reporting or to promote future events. Highlights, participant voices and moods are the focus.
Find out more information about EVENT VIDEOS.
A brand film focuses on the identity and philosophy of a brand. It tells an emotional story that conveys the values and character of the brand. Artistic productions or storytelling elements are often used here.
Do you want to have an image film produced for your company or organization? Take note of the following tips before you commission a film or video production company:
1. Define your goals clearly:
Think carefully about what you want your image film to achieve and who you want to address with it. Clear goals and a defined target group help you to formulate the right message.
2. Plan your budget and time frame realistically:
Decide from the outset how much you want to invest and allow enough time for the development, production and post-production of the film.
3. Choose the right production company:
Check the provider's references and portfolio. Pay attention to whether they have experience with similar projects and whether their style suits your company.
4. Create a detailed briefing:
Communicate your ideas and requirements. Explain what message, values and visual elements the film should convey and give examples that illustrate your desired style. Here you will find helpful TIPS FOR A GOOD BIRIEFING.
5. Clarify all contractual details:
Discuss which services are included in the price, how many revisions are possible and who will receive the rights to the finished material as well as the raw material.
6. Work closely with the production company:
Stay in regular contact during production to provide feedback and ensure the project is going in the right direction.
7. Check the quality of the film:
Take a close look at the rough cut and pay attention to details such as message, sound quality, coloring and transitions. Give precise feedback for fine-tuning.
8. Plan the distribution of your film:
Think about where and how you want to use the image film - whether on your website, in social media or at events. Make sure that the film is optimized for the respective channels.
With this advice, you are well prepared to turn your image film into a successful communication tool for your company. FIND OUT MORE about how Drehstrom Filmproduktion works or GET IN TOUCH if you would like more information or a quote for your image film.
Even more examples of FILMS, VIDEOS & ANIMATIONS produced so far.