Zum Hauptinhalt springen

EVENT VIDEOS

Event videos document events such as conferences, trade fairs, company celebrations, concerts or sporting events. They serve to capture the atmosphere, highlights and most important moments of an event and can be used for documentary as well as for advertising purposes. Event videos not only capture the visual aspects, but can also include sound, music and interviews to give a complete picture of the event.

The main purpose of an event video is to capture the special moments and impressions of an event and make them accessible to a wide audience. They offer those who could not attend in person the opportunity to get a taste of the atmosphere, the speeches, the presentations and the highlights of the event. In addition, event videos can also be used for post-reporting, promotion or as archiving tools.


Event video produced for iab austria 2017

HOW CAN AN EVENT VIDEO BE USED FOR CORPORATE COMMUNICATIONS?

Here are some uses and benefits of event video:

Event documentation: Event videos capture the highlights, speeches, presentations and special moments of an event. They serve as a permanent reminder and allow participants to review the event.

Attendee Engagement: Event videos can help increase attendee engagement. By posting video summaries or highlight clips, attendees can share their own experiences and share the event with other interested parties.

Follow-up coverage and promotion: Event videos can be used to provide coverage of the event and generate interest in future events. They provide a visual summary and allow potential attendees to get a sense of the event and its value.


Social media and online presence: Event videos are ideal for distribution via social media and online platforms. You can help increase reach, share highlights, and create conversation in the community.

Sponsor presentation: Event videos offer the opportunity to present sponsors and partners of an event. By integrating logos, messages or special sponsor segments, companies can highlight their participation and present their brand to a broad audience.

Archiving and Knowledge Management: Event videos also serve as archiving tools to document past events and preserve knowledge for future reference. They can be used as a resource to reuse content or provide training materials.

Overall, event videos are a valuable medium for capturing the highlights and atmosphere of an event and making them accessible to a wide audience. They make it possible to engage attendees, generate interest in future events and communicate the added value of an event.

HELPFUL TIPS FOR PRODUCING YOUR EVENT VIDEO

An event video is a great way to showcase your event and present it in a sustainable way. To ensure that the video is a complete success, you should consider the following points:

1. Define the goal of the event video

Think about what you want to achieve with the video:

  • Should it capture the mood and highlights of the event?
  • Should it serve as marketing material for future events?
  • Or should it be used to document important content, such as presentations and workshops?

A clear goal helps the production company to set the focus of the video.

2. Plan early on

  • Time of commissioning: Book the video production company well in advance so that there is enough time for preparation and coordination.
  • Shooting schedule: Create a detailed schedule of the event so that important moments such as speeches, highlights or program points can be prepared and filmed in good time.

3. Briefing for the production company

Provide a clear briefing that contains the most important information:

  • Type of event: is it a conference, a concert, a company party or a trade fair?
  • Key message: What mood and content do you want to convey in the video?
  • Target group: Who do you want to reach with the video?
  • Important people or highlights: Are there speakers, artists, sponsors or program items that should definitely be included?

Further INFORMATION FOR A GOOD BRIEFING.

4. Choose the right style

Think about what type of video fits best:

  • Highlight video: Short, dynamic video that summarizes the best moments.
  • Documentary: More comprehensive presentation of the event with interviews and scenes in chronological order.
  • Social media clips: Short videos for platforms such as Instagram or TikTok.

5. Consider technical details

  • Audio quality: Ensure good sound recording during speeches or presentations (e.g. using microphones and sound recording equipment).
  • Lighting conditions: Discuss with the production company whether additional lighting is needed.
  • Multiple camera angles: The use of multiple cameras can be useful for dynamic and varied shots.

6. Clarify legal aspects

  • Declarations of consent: Get the consent of participants who could be seen in the video.
  • Music rights: If music is used, make sure it is licensed.
  • Rights of use: Discuss how and where you may publish the finished video.

7. Cooperation during the event

  • Contact person on location: Appoint a person who will act as a contact person for the camera operators and point out important moments.
  • Flexibility: Inform the production company if there are spontaneous changes to the program.

8. Give feedback and check the material

  • View raw material: Ask to see a first cut after the event to make sure all the important moments have been captured.
  • Revisions: Clarify in advance how many rounds of edits are included in the quote.

9. Optimize the video for different platforms

Consider where the video will be shown:

  • Website: for longer, detailed versions.
  • Social media: For short, attention-grabbing clips.
  • Internal purposes: For a comprehensive documentation of your event.

10. Plan the publication

  • Timing: Share highlight clips soon after the event to keep attention high.
  • Accompanying texts: Supplement the video with suitable titles, descriptions or subtitles.

With these tips, your event video will not only be a successful documentation of your event, but also a valuable tool for your communication and marketing strategy. FIND OUT MORE about how Drehstrom Filmproduktion works or GET IN TOUCH if you would like more information or a quote for your event video.

FURTHER EXAMPLES OF EVENT VIDEOS BY DREHSTROM FILMPRODUKTION

Videos über die Awarenesskampange zum Thema COPD produziert von der Videoproduktion in Wien. Videos for the awareness campaign “myCOPD Challenge” 2022

Die Filmproduktion in Wien produzierte Videos für die Awarenesskampagne myCOPD-Challenge. Videos with Eberhard Jordan and his “myCOPD Challenge” 2021

Even more examples of FILMS, VIDEOS & ANIMATIONS produced so far.