Event videos document events such as conferences, trade fairs, company celebrations, concerts or sporting events. They serve to capture the atmosphere, highlights and most important moments of an event and can be used for documentary as well as for advertising purposes. Event videos not only capture the visual aspects, but can also include sound, music and interviews to give a complete picture of the event.
The main purpose of an event video is to capture the special moments and impressions of an event and make them accessible to a wide audience. They offer those who could not attend in person the opportunity to get a taste of the atmosphere, the speeches, the presentations and the highlights of the event. In addition, event videos can also be used for post-reporting, promotion or as archiving tools.
Event video produced for iab austria 2017
Here are some uses and benefits of event video:
Event documentation: Event videos capture the highlights, speeches, presentations and special moments of an event. They serve as a permanent reminder and allow participants to review the event.
Attendee Engagement: Event videos can help increase attendee engagement. By posting video summaries or highlight clips, attendees can share their own experiences and share the event with other interested parties.
Follow-up coverage and promotion: Event videos can be used to provide coverage of the event and generate interest in future events. They provide a visual summary and allow potential attendees to get a sense of the event and its value.
Social media and online presence: Event videos are ideal for distribution via social media and online platforms. You can help increase reach, share highlights, and create conversation in the community.
Sponsor presentation: Event videos offer the opportunity to present sponsors and partners of an event. By integrating logos, messages or special sponsor segments, companies can highlight their participation and present their brand to a broad audience.
Archiving and Knowledge Management: Event videos also serve as archiving tools to document past events and preserve knowledge for future reference. They can be used as a resource to reuse content or provide training materials.
Overall, event videos are a valuable medium for capturing the highlights and atmosphere of an event and making them accessible to a wide audience. They make it possible to engage attendees, generate interest in future events and communicate the added value of an event.
An event video is a great way to showcase your event and present it in a sustainable way. To ensure that the video is a complete success, you should consider the following points:
1. Define the goal of the event video
Think about what you want to achieve with the video:
A clear goal helps the production company to set the focus of the video.
2. Plan early on
3. Briefing for the production company
Provide a clear briefing that contains the most important information:
Further INFORMATION FOR A GOOD BRIEFING.
4. Choose the right style
Think about what type of video fits best:
5. Consider technical details
6. Clarify legal aspects
7. Cooperation during the event
8. Give feedback and check the material
9. Optimize the video for different platforms
Consider where the video will be shown:
10. Plan the publication
With these tips, your event video will not only be a successful documentation of your event, but also a valuable tool for your communication and marketing strategy. FIND OUT MORE about how Drehstrom Filmproduktion works or GET IN TOUCH if you would like more information or a quote for your event video.
Even more examples of FILMS, VIDEOS & ANIMATIONS produced so far.