Clara: Leo, do you have a moment?
Leo: Yes, what is it?
Clara: How long have we been advertising the open IT jobs?
Leo: Certainly 3 or 4 months. Didn't we want to schedule a first round of job interviews a long time ago?
Clara: How are we supposed to do that if no one is applying?
Leo: We got an email a few weeks ago, didn't we?
Clara: Yes, but the applicant canceled a few hours later. What are we doing wrong? Our employees enjoy working with us.
Leo: But do people who don't know us yet know that?
Clara: Apparently not enough. How can we change that?
Leo: I have an idea.
[music]
Clara: Contact us now...
Leo: ...and get started with your video.
What do you do when no applications come in for months – even though the team is motivated, the working conditions are good, and the company offers exciting prospects? In their employer branding video, Clara and Leo, the two managing directors of the fictitious company Next Step Solutions, show how they solved precisely this problem: with an authentic and professional insight into their daily work.
Follow them from the initial idea to the publication of their own employer branding video. See how simple questions like "What are we doing wrong?" lead to the realization: Potential applicants need to get to know the company first to be enthusiastic about it. The solution? A likeable video that showcases the company culture.
The result: A video that takes off on social media, attracts attention, and brings in numerous applications.
Why employer branding videos are so effective:
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