Success with an Employer Branding Video

Note: Leo and Clara's voices were generated using AI for the video. The animation was created using Character Animator and After Effects.

  • Video Transcript - Success with an Employer Branding Video

  • Clara: Hello, Leo. Do you have a moment?

    Leo: Yes, what’s up?

    Clara: How long have we been advertising the open IT jobs?

    Leo: Certainly three or four months. Didn't we want to schedule a first round of job interviews a long time ago?

    Clara: How are we supposed to do that if no one is applying?

    Leo: We got an email few weeks ago, didn't we?

    Clara: Yes, but the applicant cancelled a few hours later. What are we doing wrong? Our employees enjoy working for us.

    Leo: But do people who don't know us yet know that?

    Clara: Apparently not enough. How can we change that? The competition is fierce and the expectations of the applicants are rising more and more.

    Leo: You know what? We have an employer branding video produced. In this way, we are strengthening our employer brand.

    Clara: Yes, it allows us to communicate our corporate culture and address new talents on social media and job portals.

    Leo: Exactly. The applicants will finally understand why it is worthwhile to become part of our team.

    Clara: Great. Let's get started.

    Leo: All right.

    Clara: …and get started with your video.

In an era where skilled professionals are in high demand, traditional job advertisements are often no longer enough to stand out against tough competition. As shown by the example of Clara and Leo, two fictional managing directors, IT positions remain vacant for months because the company's unique benefits remain invisible to outsiders. This is exactly where a professional employer branding video comes in: it makes your corporate culture tangible, authentically communicates your values, and shows potential candidates at a glance why it is worth joining your team.

Through smart video marketing on social media, job portals, and your own website, you achieve maximum visibility and sustainably strengthen your employer brand. With professional video production, you transform your company into a true talent magnet and convince applicants through credibility and likeability. Take action now and give your recruiting the decisive boost – so that open positions no longer remain unfilled in the future.

The 3 most important reasons why employer branding videos are so effective:

  1. They emotionally convey what a company stands for.
  2. They specifically address the right target audience.
  3. They increase reach, trust, and the number of applications.

Get started an take off now

Do you need an employer branding video?

Employer branding videos convey what a company stands for in an emotional way.

Further application examples with video marketing

Here are some other situations where companies use video marketing to specifically solve problems:

With a product video, you reach your target audience directly online—the very place where purchasing decisions are made. Watch the video to see how Clara and Leo manage to increase their sales figures with the help of product videos.
With a training video, you can convey knowledge to your employees efficiently and sustainably. How can knowledge transfer be successfully implemented in a company? Find the answers with Clara and Leo in the video.
An invitation video conveys emotions, sparks interest, and makes people want to be part of the event. Clara and Leo generate attention and excitement with an invitation video for their corporate event.