Leo: Hello, Clara. What's up?
Clara: Leo, did you just watch the news?
Leo: No. I'm on my way right now. What's going on?
Clara: Richard Plücherer was arrested.
Leo: Richard, our former business partner?
Clara: Yes, he is accused of embezzlement and delaying insolvency. There are already first comments on social media about the fact that he was still working for us last year.
Leo: Yes, but we have done nothing wrong. We ended our business relationship because we were no longer satisfied with Richard's performance. Obviously the right decision.
Clara: But this is not reported so accurately in the media. Leo, I think there's a huge shitstorm coming our way. What do we do now?
Leo: First of all, take it easy. I come back to the office.
Clara: We have to do something quickly, otherwise it will overwhelm us and we will lose the sovereignty of interpretation.
Leo: You're right. If we remain silent, the situation will only get worse. You know what? We must now show courage and responsibility. We make a professional video where we put everything on the table transparently and authentically. Yes, we had a business relationship with Plücherer. We were not satisfied, broke up and have nothing to do with the accusations against him.
Clara: Okay. But now, in the crisis, every word counts. And most importantly, how quickly we react before we lose control of the situation.
Leo: Yes, we can do that with a crisis communication video. We communicate our view authentically, humanely and transparently. And then we publish it on all our channels.
Clara: Good idea. Better communication at eye level than silence. I already contact the Drehstrom Filmproduktion.
Leo: Great. I'll be right back in the office.
Leo: Get in touch now…
Clara: …and get started with your video.
