Showing responsibility with a crisis communication video

Note: Leo and Clara's voices were generated using AI for the video. The animation was created using Character Animator and After Effects.

  • Video Transscript - Showing responsibility with a crisis communication video

  • Leo: Hello, Clara. What's up?

    Clara: Leo, did you just watch the news?

    Leo: No. I'm on my way right now. What's going on?

    Clara: Richard Plücherer was arrested.

    Leo: Richard, our former business partner?

    Clara: Yes, he is accused of embezzlement and delaying insolvency. There are already first comments on social media about the fact that he was still working for us last year.

    Leo: Yes, but we have done nothing wrong. We ended our business relationship because we were no longer satisfied with Richard's performance. Obviously the right decision.

    Clara: But this is not reported so accurately in the media. Leo, I think there's a huge shitstorm coming our way. What do we do now?

    Leo: First of all, take it easy. I come back to the office.

    Clara: We have to do something quickly, otherwise it will overwhelm us and we will lose the sovereignty of interpretation.

    Leo: You're right. If we remain silent, the situation will only get worse. You know what? We must now show courage and responsibility. We make a professional video where we put everything on the table transparently and authentically. Yes, we had a business relationship with Plücherer. We were not satisfied, broke up and have nothing to do with the accusations against him.

    Clara: Okay. But now, in the crisis, every word counts. And most importantly, how quickly we react before we lose control of the situation.

    Leo: Yes, we can do that with a crisis communication video. We communicate our view authentically, humanely and transparently. And then we publish it on all our channels.

    Clara: Good idea. Better communication at eye level than silence. I already contact  the Drehstrom Filmproduktion.

    Leo: Great. I'll be right back in the office.

    Leo: Get in touch now…

    Clara: …and get started with your video.

Crises often arise unexpectedly – and require fast, clear action. This video shows how a professional crisis communication video helps you stay in control when it matters most. Instead of remaining silent or reacting too late, you can respond with clarity, transparency and a human voice.

Through targeted video production, you communicate your perspective authentically and credibly – with the faces of your company and the right tone. This helps build trust before uncertainty or misinterpretation takes over.

Combined with strategic video marketing, your message reaches the right audiences at the right time – via your website, social media or direct distribution. Show responsibility, demonstrate integrity and strengthen your credibility – especially in critical situations.

The 3 most important reasons why crisis communication videos are successful:

  1. Fast response: They enable immediate and controlled communication in critical moments.
  2. Transparency & trust: Clear messaging builds credibility and strengthens trust.
  3. Targeted distribution: Content reaches the right audiences quickly across all relevant channels.

Get started an take off now

Do you need a crisis communication video?

Crisis communication videos convey clear messages and rebuild trust.

Further application examples with video marketing

Here are some other situations where companies use video marketing to specifically solve problems:

With a training video, you can convey knowledge to your employees efficiently and sustainably. How can knowledge transfer be successfully implemented in a company? Find the answers with Clara and Leo in the video.
An invitation video conveys emotions, sparks interest, and makes people want to be part of the event. Clara and Leo generate attention and excitement with an invitation video for their corporate event.
With a product video, you reach your target audience directly online—the very place where purchasing decisions are made. Watch the video to see how Clara and Leo manage to increase their sales figures with the help of product videos.