CASE STUDY VIDEOS ABOUT ADVERTISING CAMPAIGNS

Since 2014, Steirerkraft has been producing videos of delicious recipes and explains the preparation of the dishes within them. How versatile Steirerkraft products can be used, is shown by the "Rezepte-Rocker" (Recipe Rockers), young chefs with a passion for the delicacies of the Green Mark. However, the monthly published content and the value-adding benefits of the products lacked the desired attention. With native advertising tools, we were able to generate high-quality traffic on the Steirerkraft website. The advertising materials were displayed using intelligent algorithms in recommendation widgets only to users interested in recipes and cooking. The content teasers were provided with stimulating images and precise headlines and are in the look and feel of the publisher's page, so that they represent the value-adding content at first glance. A careful description of the work steps in text and video as well as a precise ingredient list made re-cooking a breeze. Missing ingredients could easily be ordered on the page. The relevant user experience was reflected in the above-average dwell time of 1.10 minutes, which was significantly above the benchmark. Due to the stringent interplay between the content teasers and the content on the landing page, an above-average click-through rate of 0.37% was achieved. The world of indulgence of the Green Mark could thus be brought closer to consumers through the campaign.

As part of the Electronic Sports Festival in Vienna, Coca-Cola was looking for participants for this year's FIFA19 eCup. But how do you reach the target group of gamers, tech-savvy individuals, and streamers who are difficult to reach advertising-wise, and get them to sign up? The world's largest fan entertainment platform Fandom provides its users with interesting facts from Movies & TV, Gaming, Streaming, Music and much more. Fandom thus represents the optimal platform for the target group sought. By means of the novel advertising format "Fan-Takeover", a unique and attention-grabbing appearance, naturally completely cross-device, is guaranteed. Thus, potential participants were picked up with a coherent integration of high-quality advertising materials. The campaign, completely new in Austria, generated over 670,000 impressions, exceeding the planned target expectation by 12%. Through the implementation of special ads, a visibility of 100% and an above-average click-through rate of 0.82% could be achieved. In total, the Coca-Cola FIFA19 eCup recorded over 1500 tournament participants and thus far exceeded expectations.