In the summer of 2012 STRÖCK BROT supported many athletes at the Summer Olympics in London. In cooperation with the Drehstrom film production, PM Film GmbH produced a TV commercial and an image film for Ströck.
Ströck has been involved in sports sponsorship since the 1990s and has established itself as a reliable partner for top Austrian athletes, sports clubs, and associations. The focus is particularly on niche sports, youth development, and the combination of sports and healthy nutrition.
Over the years, this commitment has evolved into #teamströck – a platform for the targeted support of athletes such as the Alexandri sisters in synchronized swimming, rowers Magdalena and Katharina Lobnig, and runner Andreas Vojta. Partnerships with the Austrian Handball Federation, the Rowing Association, and clubs such as SK Rapid Vienna also underscore Ströck's long-term strategy of actively shaping sports culture.
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