VIDEOS "iab webAD 2017"

The Drehstrom film production was the official film production partner of the iab webAD 2017, the award for digital advertising in Austria, and produced  video clips for the award show on the 12th of October in Vienna. The videos presented the sponsors for the categories of awards and the wining projects. The atmosphere of the event was documented with a highlight video.

The iab webAD 2017 celebrated its 15th anniversary on October 12 at the Bank Austria Halle in Vienna’s Gasometer and set a new record with 245 submissions. A total of eight Gold, 18 Silver, and 20 Bronze awards were presented across 18 categories, including the newly introduced categories "Virtual & Augmented Reality" and "Native Advertising". The “Best in Show Media” award went to Samsung’s #BeFearless campaign, while T-Mobile’s “Techno ab Hof” received the “Best in Show Creative” title. Another standout was the “Schlepperkönig” campaign by Sea Eye, which received multiple awards. With around 1,000 guests, the event offered not only a stage for digital excellence but also ample opportunities for networking. The highlights and atmosphere of the event were captured in a video produced by Drehstrom Filmproduktion.