In spring 2020, the Vienna city television station W24 launched the initiative “Jetzt miteinand! Ich bin dabei!” (“Together now! I’m in!”) to promote solidarity and social cohesion in the city during the COVID-19 pandemic. The initiative offered Viennese entrepreneurs — especially sole proprietors (EPUs) and small and medium-sized enterprises (SMEs) — a free platform on W24.at to present their products and services and to stay connected with customers.
To accompany the campaign, a TV series of the same name was created, produced several times a week from the home office of host Gerhard Koller. The programs highlighted various aspects of social life during the pandemic, covering topics such as loneliness, intergenerational relationships, and the economic impact of the crisis. Experts, entrepreneurs, and citizens were invited to share their experiences and perspectives.
The campaign was carried out in cooperation with the City of Vienna and the Vienna Chamber of Commerce. Drehstrom Filmproduktion also took part in the TV series with the video mentioned above in this TV-BROADCAST.
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